PD SHARE FAIR 2022
Canva Design Tips Ideas to Improve your Designs
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This will determine the colors, font, and photos you choose.
Example: Professionals, parents, teens, etc.
Less is more.
For most of our flyers we only communicate:
Event Name
Location
Date
Link
Families can get more information from your link if they are interested.
What do you want your audience to do with this information?
Display a way to get in touch with you. Make sure it's easy to read, and not long.
For us it is usually a way for the audience to register at the following link.
Example: Register Now! (Then include a QR code, or link.)
This will determine the colors, font, and photos you choose.
Example: Professionals, parents, teens, etc.
Less is more.
For most of our flyers we only communicate:
- Event Name
- Location
- Date
- Link
Families can get more information from your link if they are interested.
What do you want your audience to do with this information?
Display a way to get in touch with you. Make sure it's easy to read, and not long.
For us it is usually a way for the audience to register at the following link.
Example: Register Now! (Then include a QR code, or link.)
This will determine the colors, font, and photos you choose.
Example: Professionals, parents, teens, etc.
Less is more. For most of our flyers we only communicate:
- Event Name
- Location
- Date
- Link
Families can get more information from your link if they are interested.
What do you want your audience to do with this information?
Display a way to get in touch with you. Make sure it's easy to read, and not long.
For us it is usually a way for the audience to register at the following link.
Example: Register Now! (Then include a QR code, or link.)
When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts. This design uses variants from the Aileron font family, a geometric sans serif typeface that has a simple and modern aesthetic. Create visual uniformity by applying one typeface or font family to text. Use a typeface or font family that has a selection of variants, such as italic, bold, condensed, to keep options open. This image combines Libre Baskerville Bold, Light and Italic.
Increasing your titles font size and decreasing other fonts can be tricky. The tip here is to make your font size proportionate to the level of importance of your information. Titles are obviously large and links are smaller. The eye will gravitate towards larger font first and slowly read more if interested. The trick is to not overwhelm the idea by making everything the same size.
DO NOT CRAM INFORMATION. Give your information space between the borders. Use letter spacing to fill dead space, aligning text, or condense words that take up too much space.
Choose a color scheme that has 1-3 primary colors and an additional 1-3 secondary colors that contrast and complement each other. Use different tones of the same color for consistency by adjusting brightness for contrast. Finer typefaces will need stronger distinction against a colored background. Here, bright aqua is offset against forest green background for clarity and readability.
Links can sometimes be an eye sore. Consider using a dedicated website to display your events, but if this is not an option use a link shortened like Bitly.com. Also QR codes can be generated directly within Canva if you have the paid version. QR codes are only necessary in print marketing, where digital versions should use a direct link. The reason here is most people will be using their phone to view the digital version which makes it a challenge to scan the QR code.
Recharge your creative batteries by taking a break. Relaxation boosts energy and productivity so take a walk, grab a bit to eat, sit in the park to refresh the brain and revitalize the vision.
We aren't talking about plagiarism. Though there is room to take ideas from other people's designs. Try searching "camp flyer design" and you will find all kinds of examples to work from and then try to recreate it yourself. Also Pinterest is another good option to search.
It doesn't matter how creative anyone claims to be they all have failed, and I would argue that only the successful ones learned from their mistakes. Everyone will eventually look back at their past work and cringe, but great thing is when you compare to where you are now you can see improvement. Good luck out there! Reach out if you need any help.
When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for simple and effective graphic design. The eye finds it hard to scan multiple typefaces, so stick to a simple collection of fonts. This design uses variants from the Aileron font family, a geometric sans serif typeface that has a simple and modern aesthetic. Create visual uniformity by applying one typeface or font family to text. Use a typeface or font family that has a selection of variants, such as italic, bold, condensed, to keep options open. This image combines Libre Baskerville Bold, Light and Italic.
Increasing your titles font size and decreasing other fonts can be tricky. The tip here is to make your font size proportionate to the level of importance of your information. Titles are obviously large and links are smaller. The eye will gravitate towards larger font first and slowly read more if interested. The trick is to not overwhelm the idea by making everything the same size.
DO NOT CRAM INFORMATION. Give your information space between the borders. Use letter spacing to fill dead space, aligning text, or condense words that take up too much space.
Choose a color scheme that has 1-3 primary colors and an additional 1-3 secondary colors that contrast and complement each other. Use different tones of the same color for consistency by adjusting brightness for contrast. Finer typefaces will need stronger distinction against a colored background. Here, bright aqua is offset against forest green background for clarity and readability.
Links can sometimes be an eye sore. Consider using a dedicated website to display your events, but if this is not an option use a link shortened like Bitly.com. Also QR codes can be generated directly within Canva if you have the paid version. QR codes are only necessary in print marketing, where digital versions should use a direct link. The reason here is most people will be using their phone to view the digital version which makes it a challenge to scan the QR code.
Recharge your creative batteries by taking a break. Relaxation boosts energy and productivity so take a walk, grab a bit to eat, sit in the park to refresh the brain and revitalize the vision.
We aren't talking about plagiarism. Though there is room to take ideas from other people's designs. Try searching "camp flyer design" and you will find all kinds of examples to work from and then try to recreate it yourself. Also Pinterest is another good option to search.
It doesn't matter how creative anyone claims to be they all have failed, and I would argue that only the successful ones learned from their mistakes. Everyone will eventually look back at their past work and cringe, but great thing is when you compare to where you are now you can see improvement. Good luck out there! Reach out if you need any help.